Kara Douglas Lead Strategist & CEO (Chief Experience Officer)
Winner of the 2015 Marketing Quarterly Email Awards for "Best Customer Experience" Email. Avid email evangelist and maven who lives and loves to educate others on best practices for creating successful email programs.
As a thought leader in the email marketing community with over 18 years of experience as an Email Marketer, Kara has insights into how to build email programs that get results. Results that drive repeat business and increase the lifetime value of existing customers by creating a unique personalized customer journey derived from behavioral data. Specializing in best practices for email design and delivery to maximize ROI, through data-driven efforts for campaign success. Her lifelong love of fashion and other forms of art have also helped her to have a keen eye for visual design with a sharp attention to detail. Kara is passionate about providing a high-quality customer experience that is cohesive through all channels of messaging. Kara's a firm believer that creating a sustainable and profitable program requires utilizing multiple tactics, strategies, and continued optimization.
Mason Smith Lead MarTech Consultant & Marketing Operations Expert
Winner of the 2015 Marketing Quarterly Email Awards for "Best Customer Experience" Email. Mason has more than 5 years of marketing experience with a breadth of skill-sets applying to B2B, B2C, SEO, SEM, email, direct mail, PR, social and webmaster roles. He’s had the advantage of working for small companies who want to do big things, giving him the opportunity to experiment and really hone in on his skills. Mason considers himself to be in a unique emergent field of work that combines the skills of a marketer with that of a technology developer. His technical background allows him to really harness the power of unique personalization, timely messaging and responsive formatting to speak to customers as individuals, delivering value via marketing automation.